eeColorPlus is a patented image processing technology from Entertainment Experience, LLC. It includes trademarked eeColor processing and custom contrast, brightness and image sharpness processing to achieve the stunning improvements in images and videos. All of the processing is based on vision models of image science, that restore images and videos to the original quality level that would be seen if the user was looking at the original scene with good lighting and with full vision quality. The human vision system adjusts rapidly when looking at a natural scene so that it can see better into shadows and see detail in bright highlights. Vision is the only human sense that has this unique adaptivity. These adaptive mechanisms are added by eeColorPlus to create the original scene as you saw it. Standard processing in digital or video cameras do not add this adaptivity and do not include vision models so they do not capture the full visual richness of natural scenes as you see them. Only eeColorPlus can do this processing. Examples of this processing on familiar videos are included below. Notice the dramatic improvement in details throughout the range of scene brightness levels and the richness of colors and natural look of skin tones. eeColorPlus processing is available from Entertainment Experience as both hardware and software products that will be included in a number of consumer products coming to market.